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Jennifer Rodriguez
November 10, 2025
Platform Strategy

Google Reviews vs. Trustpilot, Which Platform Should You Prioritize

In the world of online reviews, Google and Trustpilot dominate different spaces. Understanding when to use each platform, and how to excel on both, is crucial for your reputation strategy.

Google Reviews, The Local SEO Powerhouse

Google Reviews appear directly in search results and Google Maps, making them the first thing potential customers see when they search for your business.

Why Google Reviews Matter

  • Directly impact local SEO rankings
  • Appear in Google Maps and Search
  • Influence the Google Knowledge Panel
  • Free and accessible to all businesses
  • Higher visibility for local searches

Best For

  • Local businesses such as restaurants, clinics, shops
  • Service providers with physical locations
  • Businesses targeting local customers
  • Companies wanting to improve local SEO

Trustpilot, The Trust Badge for E commerce

Trustpilot is a dedicated review platform that businesses can integrate into their websites and it is often seen as more credible for online only businesses.

Why Trustpilot Matters

  • Industry recognized trust badge
  • Better for international businesses
  • More detailed review options
  • Integration with e commerce platforms
  • Strong presence in Europe

Best For

  • E commerce businesses
  • SaaS companies
  • International brands
  • B2B service providers
  • Businesses without physical locations

The Winning Strategy, Use Both

Here is how to maximize both platforms.

For Google Reviews

  1. Claim and optimize your Google Business Profile
  2. Add high quality photos and complete all information
  3. Respond to every review within 24 hours
  4. Create a short, memorable link for customers to leave reviews
  5. Monitor your Google ranking and review velocity

For Trustpilot

  1. Choose the right plan for your business size
  2. Integrate review invitations into your customer journey
  3. Add the Trustpilot widget to your website
  4. Showcase your TrustScore in marketing materials
  5. Use Trustpilots analytics to identify trends

The Data Speaks

Businesses active on both platforms see:

  • 62 percent higher customer trust ratings
  • 47 percent increase in conversion rates
  • Better protection against negative reviews, distributed across platforms
  • Improved SEO performance

Platform Specific Tips

Google, Focus on local keywords in your responses, upload photos regularly, and use the Q and A feature to address common questions.

Trustpilot, Leverage the service and product review separation, use invitation templates for different customer segments, and analyze the detailed sentiment data.

The Bottom Line

Do not choose, use both strategically. Google for local visibility and SEO, Trustpilot for e commerce credibility and trust badges. Together, they create a robust online reputation that covers all bases.